The Jollibee Food Corporation has been serving the Filipino citizens with quality fast-food for as along as we know. But what do we really know about the Jollibee Food Corporation aside for being the number one fast food-chain in the Philippines and was also been know throughout Asia such as, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai, Brunei, and as far as the United States? Well, the Jollibee Food Corporation was not always this big and successful, and Jollibee was not its first name either. A man named Tony Tan Caktiong had an idea of opening an ice cream parlor shop, and it happened, one the year of 1975, Tony Tan Caktiong opened a Magnolia Ice Cream Parlor at Cubao in the Philippines and named it Jolibe. But sometime in the year 1978, Tony Tan engaged the services of a management consultant named Manuel C. Lumba. Manuel Lumba proposed to Tony Tan to shift his Ice Cream Parlor business to a Hamburger business, Tony Tan and Manuel Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee. Tony Tan and Manuel Lumba next created the product name "Yumburger" for their hamburgers, as well as the name "Chickenjoy" for their fried chickens. They made Jollibee Food Corporation in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Manuel Lumba also made the long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes, Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast food operation with drive thru as we all know today. From a simple Ice Cream Parlor grew to one of the largest fast-food chains of restaurants here on the Philippines and was known today as the Jollibee Food Corporation. But to really avail on Jollibee Food Corporation products with some discounts, then go to Express Regalo. Express Regalo as developed and launched to provide Filipinos abroad a fast, reliable, convenient and hassle-free way to shop and send gifts to their loved ones in the Philippines. Aside from Jollibee Food Corporation, Express Regalo also serve merchandize from other corporations such as, , extreme magic sing, Red Ribbon Bakeshop, wow magic sing, Cellular Nokia Philippine phone, Cellular Motorola Philippine phone, Goldilocks Bakery, and some Philippine Lechon. For more informations on Jollibee Food Corporation discounts and other merchandize, just visit us at www.expressregalo.com.