1. Using unique web pages to promote each separate product or service you are marketing. Do not lump all of it together just to save some money on web hosting. It is best to have a site focusing on each and every product, service or subject and nothing more. If you are marketing a product or service, always include reviews so visitors will have an initial understanding how the product or service can benefit them. Also include testimonials from users who have already benefited from the item.

Also write articles highlighting the uses of the product or service and post them on your website, maybe as additional pages. Make the pages attractive compelling and include calls to act on the information. Each headline should attract the readers to try and read more. Highlight your special points. This will help your readers to learn what the page is about and will want to find out more.

2. Offer free reports to your readers. If possible, position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who opt-in through your sign up box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen with the web page alone: closed sale or the prospect leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will remind them of the product they thought they want later and will find out that the sale is closed. Be sure that the content is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product or service can benefit them and by making life easier and more enjoyable. Include compelling subject lines in the email. As much as possible, avoid using the word “free" because there are still older spam filters that dumps those kind of contents into the junk before even anyone reading them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your products and services.

3. Get the kind of traffic that is targeted to your product. Write articles for publication in e-zines and e-reports.

Try to write a minimum of 2 articles per week, with at least 300-600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

TIP…Here are some tips to improve the usability of your website to ensure it serves its functions optimally. If it is hard to read the content of your site then your site is as useful as an empty shell.

The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. Also, make sure the font size of your text is big enough to read easily.

Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the your website is delivered to the visitors as soon as possible to retain their attention.

Test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

Don Emmons

Post Date:January 17, 2008, Category:Making Money Online