American brand Akademiks is finding its own ways to climb up the urban fashion scene. Founded by brothers Donwan and Emmett Harrell and other business partners, Akademiks serves to the multi-cultural hip hop fashion scene. Akademiks has set the image of their line for people who think for themselves. Akademiks is for people who make their own stand and opinions. Akademiks is for those who know what they want. This image and vision gives the pull that people are drawn to such authoritative style in fashion—Akademiks.

Not only that the Akademiks has a wide collection for those individuals who know what they want but Akademiks provide stance for men and women, also, Akademiks chose to cater to boys and girls. Young boys and girls are attracted to the revolutionary designs that Akademiks take hold of in them because of the erratic placements of different textures and fabrics not usually found on other clothing line. Akademiks promotes clothes with spunk and attitude that suits the teenage hip hop consumers and followers. Akademiks comes up with a diverse set of originals men and women, boys and girls watch out for. Akademiks offers big and tall jeans for men and women, shirts, shorts, outerwear, shoes. Akademiks has skirts, bags, dresses, sweatpants for women. Akademiks also presents activewear, jeans, outerwear, sets, shoes for boys and girls; and overalls, jumpers, capris and skirts for young girls patronizing Akademiks.