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Restaurant Makeover - 12 Less-expensive Strategies
Karen Ng
Many restaurants experience a plateau in sales after a few years in operation. Sometimes, menu or staff changes aren't effective and owners turn to renovations to attract customers. A restaurant makeover allows you to appear new again in the eyes of your customers. But as a restaurateur, one doesn't always have the capital to do so. Here are 12 less-expensive tips you can incorporate to give your establishment a much-needed makeover without breaking open the piggy bank.
1. New Art - Arrange with a local artist or group of artists to showcase their art in your restaurant every month. Retain the right to veto any piece that doesn't work for you.
2. Fresh Paint - Chipped and scuffed walls aren't very appealing to guests. A fresh coat of paint can keep your restaurant looking new.
3. Change your music - Is your music dated? Consider changing your music to match the type of clientele you'd like to see more of. If you're in doubt as to what they listen to, ask them.
4. Update signage - Is your sign visible during the day? What about at night? Maybe you need a fresh logo.
5. Reupholster - Refinishing and reupholstering chairs and other seating can give a restaurant a completely new look.
6. Rearrange dining room - Make your space more effective by moving your tables around. Strive to make every seat a good seat.
7. Upgrade your bar - Refinish your bar and barstools. Take a look at your premium liquors. Can their display be improved with lighting or new shelving?
8. Change your lighting - Make sure your lighting is properly focused. It should allow your customers to read their menus easily.
9. Update your restroom - Many people judge the quality of a restaurant by the state of the facilities. New sinks and faucets can lift the look of a restroom. At the least they should be in working order with stall doors that close and lock properly.
10. Foyer - Upgrade the first impression your customers have when they walk into your restaurant. Plants, seating and lighting should all be considered.
11. Clean the carpets - Carpets harbour smells and dust which can dampen the overall experience of your guests.
12. New TVs - If you have televisions, make sure their color and picture are both good. New flat screen panels have come down drastically in price which has driven down the price of older technology televisions as well.
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