1. An e-zine (e-mail newsletter): To maintain an on-going relationship with your community.
2. A podcast (audio newsletter): To build a stronger, more personal connection than the written word.
3. On-line video: To provide an experience of you delivering your expertise.
4. E-books: To deliver material on-line with substance.
5. A blog: To demonstrate your authority as a leading expert in your field.
And of course, there's a Web site, but nowadays that's taken for granted. If you're serious about your business, you will have a Web site. These five tools are additional to your Web site.
Which of these are you already using? More to the point, which are you not using (yet)?
