If you have been operating your web business for any length of time you have seen all off the sites promising to teach you the secrets of Internet wealth.

While there are many techniques, tips, and strategies that can help you make money online, most of the eBooks being sold don't teach them.

If you want to succeed online you need to copy the strategies that offline marketeers have been using to make money for years.

One of the favorite offline marketing strategies has always involved giving something away for free. By offering something for free you are fulfilling a desire that every person has out there. After all, who doesn't want something that can benefit them, especially when it doesn't cost them anything?

If you want to use the power of free to build your online business you should use the following strategies.

Strategy #1

Offer a free ezine. Your site visitors are interested in the topic of your website. They have only agreed to spend time at your site because they are interested in the general topic that your Internet business is involved in.

Since you know that they are interested to begin with, it's a great time to offer them a free ezine on the topic that interests them. You can then use the ezine to send out special offers to your subscribers and remind them to visit your site in the future.

Strategy #2

Offer them a free newsletter. In this case I am referring to a hard copy newsletter which you send out by mail. While strategy #1 is more cost effective than sending out a print newsletter, strategy #2 still has many benefits over strategy #1.

When you send out a print newsletter you are assured that your subscribers will receive the issue you sent out. Spam blockers are now stopping up to 25% of all emails from reaching their intended recipients. Compare that to the US Post Office's 99.9% delivery rate.

Another important benefit of sending out a hard copy newsletter is that the recipients will hold on to it longer. Instead of simply deleting your email after they have read it, they will have the newsletter sitting at their desks for a couple of days. Every time they look at it you have another chance of capturing a sale from them.

Strategy #3

Offer a free eBook in exchange for their contact information. This is a great strategy because it accomplishes three objectives. You will have their contact information which you can use to sell contact them with your offers. Every time they read your eBook they will think of your site and might even visit it. Third, it establishes your credibility as an expert in your field.

Since all of these strategies involve giving something for free to your visitors, you will quickly build up a database of potential customers that interested in your products and services.