Untruths: If it does not work, don't sell it. Don't say it's in perfect condition when it has a defect of any lind. Honesty will be rewarded.
Your auctions end anytime: If your auction ends say during the middle of the night, how many potential bidders do you think will be around to create that bidding frenzy? How many will be around to ensure that they are the winner?. Ensure your eBay auction finishes at a "profitable" time.
Why would you ever sell rubbish?: If you would not be prepared to sell it elsewhere else, don't expect a rush of bidders just because it is eBay. If you are under the illusion that money will flow in by selling any old junk, you are widely mistaken. eBay buyers are just as discerning as any other buyers. And they won't buy rubbish either!
Never give discounts: Ever considered that a special deal might just seal a sale to a very happy and grateful customer that will make them return to your site to buy again. eBay is still like the real world, discounts and special deals are always good incentives to make sales. Don't ignore their power.
Unattractive listings: The easiest way to make a potential bidder click the back button is to have your listing full of noise, clutter, colour, capital letters, wrong font. You get the answer. An attitude that thinks "it is just eBay" does not mean that you can create a gaudy listing. What listings are professional and successful? Look at them and copy their ideas.
Photos. Who needs them?: You do! Never, I repeat, never make an auction listing without the benefit of a photo of the item. All eBay Power Sellers use photos, so make sure you do to. Put yourself in the customers position, you want to view the item that you wish to buy, so ensure you carry that attitude over when you are the seller. And the more photos the better. Leave no question unanswered by the use of photos.
Only use a short description: A one line simple description will never do.The more information that you give the potential bidders, the more inclinded they will be to place a bid. eBay is all about giving as much information as possible so an informed decision can be made by the person as to whether they wish to bid or not. Never let a potential bidder click off because they did not have enough information on which to make a decision.
Ignore emails: The potential bidder may require further information and ask you a specific question about the product. This person could be the winning bidder, they may start what could turn into a bidding frenzy. Who is to know, therefore don't restrict the growth of your eBay business by poor service such as ignoring emails. If the customer does not receive a reply from you, how likely is is that they will bid?
Posting at your leisure: An ebay customer will remember, they will post bad feedback and your reputation will suffer, all because your mailing of the itemjwas not efficiently dispatched. A last point, don't overcharge on the posting. There are reasonable post and packing charges and there are blatant profiteering charges. Don't antagonise the customer, here is someone that is liable to buy from you again so treat them well and that will be rewarded.
