This is the easy part because internal page elements involve tweaking your own web pages to make them search engine friendly. You have complete control over how you want to tweak your pages. If you know what you are doing, a few hours is all that is needed to optimize your pages for the search engines. Here are some tips.
- Include keywords in the web page title.
That means making sure that the keywords are in the HTML title tags. When your web page appears in the search results, the title will appear in bold.
- Include META keywords and descriptions.
Not all search engines display the META descriptions, but it is a good rule to follow. For search engines that include your META tags, the description will appear in the search results.
- Well structured website.
This is to ensure that search engines find all your web pages easily. Include links within your content to internal web pages. Include a site map if possible. Most content management systems come with in-built site maps these days.
- Static URLs.
This is very important. A static URL is always easier to rank compared to a dynamic URL. A dynamic URL usually looks something like this: yourwebpage.html'id=3432
A static URL looks simpler: yourwebpage.html
If possible, include the keywords as part of your URL as well. For example, your-keyword.html
External page elements.
This is where it gets a little tricky because you have little control over external page elements - mostly links. One way back links to your website is like a vote for your site. The more "votes" you get, the higher your sites will rank in the search engines. For this reason, many marketers are consistently building back links.
There are many ways to build back links to your sites. Some methods include web directory submissions, article marketing and social bookmarking. However, do note that all these methods require you to invest some time.
For instance, if you want to build links using article marketing, you may have to spend time writing articles and submitting the articles to other websites for distribution. Such activities take time.
Fortunately, there are professional SEO firms who are willing to do all that for you for an affordable fee. The benefit of outsourcing your SEO campaigns is that it frees up your time so that you can focus on other aspects of your business - such as product development, marketing, and so on. Some of these firms are offshore, which means that they are able to provide SEO services at competitive rates without compromising on quality.
