Every time you take your car in for an oil change, most shops give you a 15- or 30-point checkup when they change your oil to alert you to any other potential problems you might experience in the future. In the same way that your mechanic conducts a regular inspection of your automobile, you need to conduct an annual checkup of your website.

Copyright notice. For more detail go to: www.greateducationonline.com. In years past it would take me until March or April to update my copyright notices primarily because I had to go in and update every single page of my site. More recently, however, I've used an includes file, which is one file that can be inserted in many pages to hold my copyright and contact info. Consequently, when I need to update the copyright info, I open this one file in my HTML editor, update that file, save and upload it. Once it's revised, the new information miraculously appears on all the pages in which it's included, updating them all at once.

Opt-in forms. The beginning of each year is a great time to ensure that all of the opt-in forms are working on your site. Do you need to add additional fields to the opt-in form to collect mailing addresses, for example, or to ask how visitors found your site? Is the information contained on your confirmation page (the page to which a visitor is sent upon her initial request to opt into your list) still current and relevant? How about the thank you page (the page to which your visitor is sent when she has confirmed her desire to join your list)?

Autoresponder follow-up. Next, review the content of the autoresponder that you've set to follow up the opt-in. Are they still current?

For more detail go to:: www.greatindustrialguide.com. Do they mention offers or upsell that are still available? Do you need to update any copyright or contact information contained within them? Are they making it through spam filters? Use this tool to ensure that every email gets into your contact's inbox, Spam Check from Site Sell,.

Signature files. Does your email signature file contain a call to action that's still working for you, or does it need to be updated? Have you changed any portion of your contact information? After you review your signature files in your email client, does the same check of your email signature file in your shopping cart program or autoresponder program?

Client attraction device. Take a look at the free giveaway you provide to your visitors in return for them opting into your list. Whether it's a document or an audio or video file, update the copyright and content information in it and review any biographical/profile information that you list about yourself or your business. Is the content you provide in this giveaway still valid and current? Do you want to keep the current call to action, or does it need to be updated to better fit with your current business model?