This is why it's important to have a way for your potential clients to dip their toes in the water of your business. From this toe dip experience then a prospect is often ready to take the next step and engage further with you...

You must understand that a prospect doesn't usually get very interested, let alone excited, about using your services, until they have a deeper sense of who you are and what you can do for them. Giving them a way to experience your business and an exceptional toe-dip allows for this to happen.

So, what are some possibilities?

e-course

audio

recording

teleclass

in-person presentation

assessment

quiz

video

exercise

sample

product

executive briefing

initial chat with you

--- and more

These are all ways for folks to get an experience with you and to say, "Hey! This water isn't too bad. It actually feels good. I can wade in a bit deeper ..."

Whatever you choose, provides that missing piece between their initial interest and desire and then their full engagement with you (sort of like dating before marriage, right?). Their flow into the deeper water of your business is directly tied to one, very important element: an energetic connection!

Take a look again at that list and you'll notice that the majority of them are interactive, rather than inactive. They are deep; they are dynamic, not one-dimensional. When a prospect has an authentic-energetic experience of you, they are naturally drawn towards you and are more willing to take the next step.

Once you develop your first one, you can then create a multi-toe-dipper process that includes more than one from the list above (or other toe-dipping inspired ideas you receive). Whether you have one way to toe-dip or many you want this first experience with you to lead to an invitation for them to connect with you directly.

And then you simply follow-up with those who feel called and express interest in taking the next step to connect directly with you!

In our next tip we'll look at how to set things up so your potential client's can find your toe-dipper to begin with. Stay tuned!

Your Call To Action

1. To get the best results from your marketing, you need to create a process that allows your potential clients to connect with you in a way that is easy-breezy and feels good to them - allows them to dip their toes into the water of your business.

2. Take a look at your business and ask: Where could I most easily and quickly add my first (or next if you already have one in place) one? When you commit to this path, you'll find connecting with potential clients a whole lot easier and much more fun!