Many years ago, when 3D technology was not readily available, architects, developers and real estate agents often encountered difficulty communicating their proyects and ideas. They relied on 2D drawings and images, largely ineffective and prone to cause misunderstandings. As a result, a lot of time is wasted in unnecessary communications to clear up such misunderstandings. But why is a 2D representation not an effective communication tool?

The problem with a 2D drawing is that it's not a very good visual aid. In other words, it doesn't really help the viewer in a way that closes the gap between visualization and reality. What one sees on a 2D image, and the concept that forms in the individual's mind, can be very different from another viewer. So a lot of time and patience is required to clarify the concepts.

The marketing process usually works like this: The real estate agent first speaks to a potential buyer, and the buyer communicates his or her needs and wants to the agent. Assuming that the agent gets it right the first time round (which is unlikely), the agent then communicates those needs and wants to the architect. Even at this early stage, it can get rather confusing. Therefore, it is common for buyers to speak directly to architects to prevent miscommunication.

The architect then draws up some plans and proposes the plans to the buyer. The goal is to ultimately find a balance between what is needed, what is required, and the budget available. The proposed plans may require several rounds of modifications before anything can be confirmed.

As you can see, the above process can take month. It makes things worse if the architect and the buyer are living in different countries. That will make communications even more difficult. Fortunately, with the evolution of technology, 3D representations of the property can now be presented in digital format. When you have a 3D representation, everyone can be on the same page. There is no need for mental visualizations. Everything has taken form in the virtual world. 3D representations, as visual aids, are the most effective tool because the are the most accurate representations of reality. No other visual aid can achieve the same results.

Therefore, architects, real estate agents and developers often find 3D visualization software an indispensable marketing tool. It helps them shorten the selling and development cycle. If the buyer rejects a proposal or asks for some changes, a new proposal can be revised or created from scratch in a very short amount of time. With 3D visualization software, architects can now create image galleries of each and every room - the living room, thestudy room, master bedroom, etc. The buyer will also be able to review the 3D plans and if the images look appealing enough, the buyer may just sign on the dotted line.