Unfortunately most websites do not optimize their potential to make the most money with adsense. The click through rates are so low that the income generated is almost negligible. However this can be fixed very quickly by making a few simple changes. Here are a few adsense optimization tips that can help to increase your overall earnings:

Tip 1: Put Ads above The Fold

The section of your website that is seen when the site first loads without having to scroll down is considered ?above the fold?. This is an important part of your site since it gets plenty of attention. It is not necessary to flood this part with ads but rather you can subtly add a horizontal or vertical link unit mixed in with the rest of the content. maintaining a good ad to content ratio is important so never flood a site with just ads.

Tip 2: Use Well Recognized Link Colors

Blue is the standard for links on the internet. Try to make your site navigation links blue in color so that your adsense links can blend in with the rest of your site.

Tip 3: Use the 336x280 Ad Unit

This particular ad unit has a history of good performance as far as

click through rates are concerned so use it whenever you can.

Tip 4: Wrap Content around Ad Units

If you have a decent length article then consider using an html table and wrap the content around the ads. This should help to dramatically increase click through rates.

Tip 5: Use The Maximum Allowable Ads

The adsense program permits 3 ad units and 2 link units. If a page has enough content then be sure to use the maximum number of ads as long as your page does not develop the flea market syndrome which occurs with too much advertising and too little content. If there is an article over 800 words in length then you should be easily able to integrate the maximum allowable ads without turning off your website visitors.

Tip 6: Make The URL Color Black Or Grey

It may be best to make the url at the bottom of each ad either black or grey. This is because you want visitors to notice the headline which is created by advertisers to draw clicks so doing this places more focus on the headline of the ad.

The way to really make money with Google Adsense is to pick a niche that pays a good amount per click for each keyword. For example, the niche investments or lawyers or insurance can pay multiple dollars per click while a word such as cell phone adapter could pay 40 cents or less per click. By doing research before displaying adsense advertisements, you can save yourself not only a lot of time, but you can make a lot more money in the long run.

Webmasters also make the mistake of not displaying their adsense advertisements in those most appropriate places on their websites. Often, webmasters will not place the advertisement in a place where it is most likely to get clicked by a lurking visitor instead they will put it in the easiest place or at the bottom of their webpage. The average visitor will stay on a webpage for less than 15 seconds, so you need to be sure that anything on your webpage that is put their to make money is being put in front of the visitor quickly.

Every time you go to a webpage with advertisements on it, whether or not they are textual ads or banner advertisements, chances are they originated from Google Adsense. Google is basically the middle man between advertisers and webmasters. An advertiser will come to Google and say I'd like to display my dog food advertisement on any webpage related to dogs and I'm willing to pay $.38 for each click you can get me.Now, webmasters flock in and display these advertisements while trying to gather as much traffic and clicks as possible. The clicks turn into money and everyone is happy.

The reason why Google Adsense is so popular is because of its ease of use and how quickly one can make money using it. There's virtually no restrictions as to who can display advertisements and the payments are always guaranteed.

Tip 7: Draw Relevant Ads

It is important to use adsense in niches that are advertiser heavy otherwise you will not get relevant ads. Also make sure each page is optimized properly with proper keyword meta tags, description meta tags and keyword rich title tags. Also make the url of the page keyword rich also to increase the chances of getting the most relevant ads.