The problem is that many people think that smaller niches are easier to compete in,but that is wrong. Because the activity is much lower in these markets...whereas larger markets have bigger sales activity going on but is subsequently harder to break through the competition and make money.

Whilst bigger markets ARE harder to work in, by using PPC advertising and a proven way to convert your paid visitors into cash is all you need to compete with the big players in any market.

Sure, costs may be higher in PPC if there's lots of competition but the truth is that if you pick your keywords properly and you set up your campaigns in the right way, you've got the same formula that the big marketing gurus use to rake big paychecks each month.

Of course, you can always choose free methods too such as article marketing and blogging. But if they are free, you can bet your bottom dollar that it will be just as hard to stand out and get the results you deserve for your hard work.

Whilst many people will say that you should avoid this hassle by targeting small niches like pebble collecting or crochet, the truth is that you'll find it hard to draw in enough traffic to get life changing results in terms of sales volume.

So you could work on multiple small industries to make up the volume, or you could just dive into the bigger markets where there is enough demand to go round for all marketers.

Which way you choose to go,here are some key things that will make sure that you pick the right market:

1. Look for niches where the audience is likely to buy multiple products. Think hobbies, sports and consumables that require regular top ups

2. Consider the mindset of the market. Are they desperate for a way to solve the problem or passionate about their interest? For example, someone who likes to stay in shape is more likely to subscribe to your diet tips newsletter or buy a new diet fad recipe than a person who likes needlework as a weekend hobby.

3. Think of the demographics. Is the market younger or older? Young people tend to have less money than married and middle aged people. Older people might be more reserved about buying products online.

4. Are these people active online? If no-one is searching for the types of things you are selling, you've got your work cut out for you. Also, you need to know that your market might read articles, get involved in online forums and participate in other social groups and networks. This is not only important because you'll use these paths to actually reach your market, but also because this activity suggests that the market is enthusiastic and responsive to what's happening in their particular area of interest.

If you use these 4 pillars to finding your niche online, you'll save a ton of time and money down the line and you'll be sure to get off to a flying start with a hot, rabid and ready to buy market.