Designing an eCommerce site is more than making it pretty. You have certain desired actions you're looking for from your visitors. You have specific things you want to be sure they see and hopefully act on. Now, there's some research that can guide your design. Certainly you want your site to look professional, but you want it to do its job as effectively as possible too.
How you use your words in a headline, paragraph or link can make a huge difference in your success at capturing a visitor's attention. The concept is called frontloading. Wherever you can make sure your critical terms appear at the very beginning of headlines, links and other text. It's still got to make sense, but the first few words are far more likely to be at least scanned then the middle or end of a headline or link or the inside of a paragraph.
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Have you made sure that they're in-line and as close to the left margin as possible? Don't ever use an outline format with multiple indents. People scan down, not across and they tend to scan close to the left margin. Indent too much and it might as well be invisible.
This also applies to links. Put those links up against the left margin, not inside a paragraph, centered or off to the right. And if you want any clicks on a link, never put it in that nearly unseen lower right area. Might as well just leave it off your page
How about indented paragraphs? Now there's a great way to start an argument. Some argue that it attracts the eye, it's different, and few sites use it so you stand out. Others insist that you're far better off staying left justified and frontloading each paragraphed. There's only one way to resolve it for yourself, yeah, run some tests and see what works with your visitors on your site.
The exact same words can have drastically different capture rates depending on their order. You want to maximize the probability that the visitor will read a whole headline or link and then act on it. So put the most significant, enticing words first - the ones that are the best grabbers and convey the subject immediately.
Do you use lists? For more detail you can login to www.instant-adsense-dollars.com
Have you made sure that they're in-line and as close to the left margin as possible? Don't ever use an outline format with multiple indents. People scan down, not across and they tend to scan close to the left margin. Indent too much and it might as well be invisible.
How about indented paragraphs? Now there's a great way to start an argument. Some argue that it attracts the eye, it's different, and few sites use it so you stand out. Others insist that you're far better off staying left justified and frontloading each paragraphed. There's only one way to resolve it for yourself, yeah, run some tests and see what works with your visitors on your site.
