A site alone cannot achieve the desired marketing success without using certain techniques. Link building is an effective way of promoting and publicizing a website in the World Wide Web. There are different types of link building techniques and strategies which could help in getting higher rank in the search engine rankings. Proper selection and their usage help in extended web traffic and higher ranking, thus building brand recognition and greater profit. Let's have a look at different types of link building techniques used by :

1)One-way link building

Here one site gets a link on another website due to the quality and usability purpose and not for the business purpose. The website whose link is posted need not provide exchange link of the site on which it is posted.

2)Reciprocal link building

Another widely used strategy of link building is ?reciprocal link building?. Here there is link exchange between two websites on one to one basis. But one has to be careful in choosing the reciprocal partners, as fraud webmasters can take undue advantage of it. It is advisable to look out for quality partners and review their requests for links exchange before finalizing.

3)Article submission

Article submission in various articles directories is a sure shot method to build effective link building of your website. You can write one article per day or as much as you want and do directory submission of articles. Submission can be done in many directories altogether, where one-way links are given to your site from the articles. Other sites that use your articles also provide one-way link to your site from other websites.

4)Press release submission

Press release submission in various press release directory and leading news site is a best way to get natural back links from your press release articles. You need to write press release article about your new product launches or news releases in your industry.

5)Triangular OR three way link exchange

Here there is one-way link exchange between three websites. For example- site X gives link to site Y, site Y to site Z and site Z to site X. Thus all three sites have one-way links.

6)Social bookmarking and Social networking

Social bookmarking and social networking is one of the best ways to get back links and more visitors to your website. As per my experience it will send more traffic that will help to increase conversions.

There are many more link building techniques which are useful to increase link popularity of your website. Quality link building is far better than quantity link building, so keep working on quality link building and achieve better search engine rankings.