What seems to be happening is that a site that was thought would be appearing within the top sixty search results on Google, is dropping to sixty-one. One of the possible reasons for this is that Google sees websites that are including paid links on their sites as a violation of attempting to increase the results of their searches without following the guidelines set in place by Google.

Unfortunately, it is not only what webmasters themselves may be adding or allowing on their websites, but what other competitor websites may be adding that can cause the same problem and penalties. If another website adds these kinds of site-wide links to your website, Google and other search engines cannot tell who added them, but only that they are there. This could mean you potentially could be paying for what other webmasters do to your website without even knowing it.

There doesn't seem to be an easy answer or remedy to this problem. Google is trying to protect itself from perpetrators who do these kinds of scams, but there could be a lot of innocent websites that get caught in this web. One suggestion would be that Google and other search engines would ignore the links that could be spam, or sites thought to be site-wide on a website instead of assuming those websites are to blame and unfairly taking action against the innocent websites. The best way to protect your website is to only use methods to optimize your results that are ethically responsible.

While the notion of keeping unethical websites from benefiting from getting the best search results is a good one, there needs to be some sort of system in play that protects the good websites that are being wrongly targeted and penalized for the acts and behaviors of those not abiding by the ethical standards.

If you have any doubts on what might be considered spam methods for gaining better search results, a few things to avoid include: using methods that are attempting to fool the search engine, stuffing certain key-words, doorway pages that are generated upon clicks, and hiding texts or links within your search. These are a few ways to find yourself feeling the wrath of the Negative-Sixty plan from Google. To take things a step further to help protect yourself, you should check your website for those kinds of items that might have been placed there without your knowing.

Ensuring you do not fall victim to losing your search engine ranking, is a big step you can take to protect your website