In addition to the general rules published by Google, you should be aware of the common sense approach to any advertising medium. In order to make money with Adsense, for example, you need to comply with the Google directive that mandates that you create web sites that sell products, not just web sites that sell Google ads. In other words, with Google, content is king. However, unless you have a website that is designed for shock value, red type fonts on a black background is going to be difficult to read. Set your general layout and appearance to blend with the theme of your web pages.

Do follow the Rules

As with any action, in order to make money with Adsense, you need to understand and follow the rules that have been published about using Adsense. Do take the time to read and fully comprehend what you are doing rather than wasting your time and efforts developing a web site with associated Adsense ads that is clearly in violation of the rules. Saying 'Click here to increase my Adsense revenue' is a definite no-no according to the Google rules. It is also a guaranteed way to turn off potential customers.

Do Concentrate on Content

Those publishers who make money with Adsense are the ones who take care to provide web pages that are rich in content. They make certain that the content includes keywords and synonyms for the keywords that fit the subject and that are used in the proper manner to convey information. If your web pages are those on a subject that you know a great deal about, you can compose the content yourself. If you aren't too certain about format, ask for professional help in optimizing the content.

Don't Bite Off More Than You Can Chew

Some people who set out to make money with Adsense have been led to believe that you can set up one web site, place a few ads and within a matter of minutes, be earning income that will allow you to quit your day job and retire to Costa Rica. The reality is usually far different. However, don't make the mistake of thinking if one web site is good, fifty would be better. Especially when you are learning the ropes, don't try to do too much at once. You will end up doing a less than satisfactory job on everything.

Don't Reinvent the Wheel

Many good tutorials have been written about how to make money with Adsense. When you are just learning the ropes, take the time to understand why you are doing what you are doing. After you have mastered the basics, then you can tweak things to your heart's content. You can certainly find new and different ways of doing almost anything, that's what the spirit of innovation is all about, but you will probably get off to a better start if you take time to do things the standard way at least to begin with. As long as you continue to study and learn new methods, your revenue will continue to keep pace.