Most Internet marketers that use bum marketing begin by deciding on a product to promote. This could be an affiliate product or the Internet marketer's own product. I do some quick research to determine keywords to target and then I begin writing articles. The same principles used for other article marketing are used during the writing process. The difference is that the writer will write more articles than is usually done to promote an item.
Most marketers begin a campaign by writing from 30 to 50 articles on the product. These articles are written over a short period of time and submitted as they become available. By the time 30 articles have been submitted the writer is likely to be seeing profits.
As the article mentioned in the beginning, this method is related to doing your promotion for free, or in effect, creating something from nothing. You do not need a website or a product of your own. In fact, when I begin bum marketing for a new campaign I set up a blog, naming it something similar or related to the product I will be promoting.
My first post is an article that discusses a problem related to the subject, one that the product will solve. My article will present the problem and discuss what an ideal solution would be. I might decided to compare the product I am promoting to one or two others, pointing out how this product solves the problem in the best way.
My second post is always a review of the product. I go through details of what the product offers and how it will be valuable. It may be a time-saver or it may save money, or perhaps it simply makes things easier. Of course, the best products do all three. Time, money, and ease of use are points that people seek.
My posts will include links to the sales letter of the product. Additionally I will include an opt-in box. There the enticement for sign-up will be a free report related to the subject. This allows me the opportunity to not only build a list, but if the reader does not click through to the sales letter but does sign up I can continue to market to him.
My free report will always have links to the product in it and sometimes additional affiliate links. Many times I add an autoresponder email series along with the free report. The more information I share with the readers the more likely they are to trust me. By developing a relationship with the reader they may choose to purchase from me in the future.
After the initial article blitz I then continue to write at least two articles per week to use for promoting the product. If no sales are made after submitting approximately 40 articles I move on to another product. I will continue to occasionally write an article for that first product but most of my efforts will be applied on something else.
That is part of the reason that it is best to have more than one product campaign going on at any one time. If one fails or the sales dry up you can always move your focus on to something else. In other words, don't put all your eggs in one basket!
