Car insurance today is becoming somewhat competitive, especially during mid morning tv - although I'm not sure many of Jeremy Kyle's fan following are actually fit to drive cars! Out of 50 adverts between the hours of 9.30am - 11.30 am weekdays almost 20% have been just for car insurance over the last week!

Jumping into an online quest for finding cheap car insurance is now supposed to be easy, but with increased competition in the car insurance sector it has juest become an airtime battle for the big guns which makes it even more confusing for the average person simply looking for a car insurance quote!

Let's cut it down here. Hastings Direct, Moneysupermarket, Comparethemarket, Esure, Confused, Elephant and many more are all literally bidding for the consumers business and each with a huge advertising budget. But remember, this advertising budget has to be reclaimed elsewhere and it's usually built into premiums.

By taking your time and actually thinking about it, the less prominent car insurance companies / websites should be the ones to use. These should have no large advertising budgets to reclaim and therefore deliver you a competitively solid car insurance quote. Try and find reviews on a car insurance company or website before you spend your valuable time filling out a quote form too!