1.Titles. In order to excel in article marketing, you need to understand the roles that are being played by your titles. These are your only tools to get online users to open and read your content so you cannot afford to take them for granted. You need to make sure that they are well-written, benefit-driven, and attention-grabbing. They must also be highly descriptive, keyword-rich, and direct to the point. Make use of powerful words that can evoke action and those simple terms that can touch human emotions. Remember, if you can make online users happy, excited, or scared on this part, you can be assured that they'll open your articles in a heart beat.
2.Article summary. As the name suggest, this element offers your readers with the gist of your content. Don't spill in the beans on this part yet, instead include a hook or a powerful bait that can keep your readers guessing or intrigued. A good example of an article summary is ?Did you know that losing weight is much easier if you don't use diet pills? Read on and find out how.?
3.First paragraph. Using the inverted pyramid technique is the best way to hook your readers on your content. You need to do this so you can get these people to read your articles until they reach your resource box. Ensure that you spill in the juiciest details of your content on the first few sentences of your articles. Remember, your readers will gauge the quality of your content on your first paragraph. If they don't see anything valuable, they will close your articles immediately.
4.Article body. Your succeeding paragraphs must support the information that you have shared on the first part of your article so you can make it easier for your readers to understand your main topic. Ensure that your articles are well-written, informative, content-rich, highly organized, and scannable.
5.Resource box. Although you are allowed to insert links on your resource box, do not make it sound like a lengthy sales speech. Let your readers know the reasons why they should check on your website and offer them with incentives that they will not be able to resist.
