Read as many other blogs as you can. You can search for them over at Technorati, the largest blogging directory in the world. When you come across blogs that are similar to your topic, subscribe to them and begin to comment on the posts you can contribute to. You can then write a post about the other blogger's post, and link back to it using a permalink. Also send a trackback so that the writer of the blog you are referring to in your post will know that you have done this. This will help you to build a relationship with that person.
You can also read books on your topic and do a book review as one of your blog posts. You might want to do this once or twice a month to share the information with your readers.
Set up a calendar each month and schedule your postings. This way you will never have to sit down at your computer and wonder what you will post about on that day. You can also take advantage of the feature all blogs have that allows you to write a post and have it appear at a designated time in the future. This allows you the freedom to write several blog posts in one sitting and know that they will post when you want them to appear.
Include a post on your blog that tells about something you are doing in your private life. I am a Rotarian, so once in awhile I will write about something that has happened in my Rotary Club. This will give your blog a more personalized touch, without taking away from your main focus.
Promote someone's products or services every so often, if you believe they will be useful to your readers. In fact, promoting something, whether it is your product or someone else's, will get your readers used to the idea that your blog is for business. If you never make an offer in your blog posts, people soon get the idea that you are writing casually and may never want to do business with you.
Blog as frequently as possible, at least two to three times each week, and you will be able to build your business very rapidly using these ideas.
