If you are looking for a way to drive traffic to your site, consider writing a viral report. A viral report is a small, focused special report that you allow other people to brand with their affiliate links and pass onto their mailing lists.

This is a win-win situation. The people who are passing your report on will have free, ready-made content to use, and you will have an army of people passing out your report, which is going to drive traffic to your site.

There are programs you can buy that allow you to input your name and webiste in the report in pdf format and in a way in which it cannot be removed or altered. This way you protect yourself ? you know that everyone who uses and reads the report will know its origin and that your website information is being distributed.

Writing a whole report may seem like a daunting task, but you can break it up into smaller, easier to tackle pieces. Take the subject matter that you want to include and break it up into sections. If you write one section each day, which will be the equivalent of one or two articles, you can create a special report in seven to ten days.

Make your report live by using exciting type and bold headings. Remember that word for word readers hardly exist anymore. People will skim the page and see if anything catches their eye. So break up paragraphs into lists or bullet points and make your layout easy on the eyes.

When deciding what to write about, do some keyword research and find out what your target market is searching for. You can also look at your website's statistics and see which pages are getting the most views. If you find that a portion of the articles on your site are getting more traffic than other parts of your site, create a special report that goes into more detail about those hot topics.

It is important to focus on the length of your report. You do want to be adding significant information to your website. We already discussed that content is important. However, you do not want to bore your readers. So a good balance is necessary. No less than 7 pages and no more than 14 is a good guideline to shoot for.

It may seem that by giving away the information you have to offer you are hurting yourself. In reality you are giving your readers a small taste of the smorgasbord you have to offer. You are luring them in. Then you hook them with links that lead to them just what your website has to offer.