If you are looking for ways on how you can promote your products and popularize your website without shelling out a single penny, you can use the most effective free traffic-generating and marketing tool -- article marketing. This is the process of distributing unique articles to posting sites in order to boost your inbound links and establish your expertise on your chosen niche.

The first thing that you need to seriously consider is the quality of your titles as your open rate largely depends on it. Your titles must be attention-grabbing, interesting, striking, and enticing. They must contain powerful words that can easily attract online users and they must be able to touch human emotions.

In addition, they must have the ability to communicate the gist and the benefits that your articles can provide so online users will know the reason why they have to spend their precious time reading your copies.

Bank on you first paragraph. It's hard enough to attract the attention of online users but sustaining it is much tougher. You need to find effective ways on how you can keep their eyes glued on your content the moment they open your articles and compel them to read until they reach your resource box. So, how do you exactly do that? The answer is simple: keep your first paragraph equally compelling and enticing.

Spill all the beans on this part so your readers will feel that your copies can offer them great stuff. It would also help if you can offer other valuable information on the other part of your articles so you will not lose the interest of your readers.

Widely distribute your articles. You need to give your articles the exposure they need so you can better connect with your potential clients. Aside from submitting them to major article submissions sites and online directories, you can also use them when publishing your newsletters.

Make sure that you stick with your outline so your writing will become organized and highly targeted.

Create a striking resource box. If you want to easily boost your conversion rate, you must know how to create a compelling resource box that can easily get people to click on your website's URL. You can do this by incorporating a powerful call to action, elevator pitch, and offering nice incentives (free ebooks, short report, audio products) that can easily persuade online users to act on your favor.