Multiply the number of your articles. This is one of the most obvious ways to increase the benefits you are getting from article marketing. If you want more inbound links, higher page ranking, more traffic, and if you want to strengthen your online presence, you must know the tricks on how you can augment the number of your copies.
Keep your articles short. As you might already know, the audience you are serving have limited attention spans and they don't have the luxury of time to spend in reading lengthy articles. Help them out by making your articles relatively short. This can be done by writing specific topics instead of broad ones and by avoiding beating around the bush at all times.
Use keywords. One of your main objectives in writing and distributing your articles is to please the search engines so they can make your articles highly visible online. This will help you better connect with your potential clients who are using search engines when looking for information over the internet. Optimize your content by using relevant keywords on your articles.
Your articles must look professional. By this, I simply mean that your readers must not think that you are an amateur in this field the moment they read your content. Make sure that your articles are free from any types of errors (punctuation, spelling, grammar, and factual errors) and that they don't contain slang or jargon terms.
Widely distribute your articles. This is another great way to boost the number of your inbound links as each submission you make will grant you inbound links. Post your articles on leading article submission sites and article directories. You may also submit them to related blog, forums, and websites. You can also use them when offering valuable content through ezine publishing or load them on your RSS feeds.
Link your articles together. If you are posting your articles on your website or on your blogs, you may link them together through the use of anchor texts to promote further reading. Just make sure that the articles you link together are highly relevant with one another to avoid confusing your readers.
Use a killer resource box. To easily improve your conversion rate, make use of a compelling resource box that can entice your readers to visit your website.