Wishwrap.com is a special place, somewhere to go for a very personal and unique shopping experience. The site makes you feel like you own the place -- when you 'sign in' to your account, your name actually appears in front of the company logo, like it belongs to you. Then, you can find a gift to suit the emotion you're feeling - you might want to share a little 'warmth' with someone, and you can find all kinds of gifts to express that feeling. There are lots of little such details and surprises sprinkled throughout the site, which make it really fun and meaningful.

The most important thing, though, and the biggest reason Wishwrap.com has become my go-to neighborhood store (even though it's online!) is the attention and care they give to every gift. Every gift sold on the site is selected for its quality, its meaningfulness, and its practicality (no cashmere blankets for newborns here, although they do carry an equally snuggly and cozy machine-washable version for baby AND mom!)

In addition to great gifts, Wishwrap is about great packaging and making memorable impressions. Whenever I get someone a Wishwrapped gift, they feel special, and they know I care. Every last detail is thought through from their custom Hallmark- style greeting cards that can be edited down to the luxurious silk bags and boxes that come free with every gift.

And, in the unlikely event that you should have a problem, or just to check in or get advice, the shop owner gives everyone her personal email address and is always accessible to Wishwrap customers! With quality and service like that, shopping is a pleasure, even for a shop-a-phobe like me! The secret's already out, so check it out at http://www.wishwrap.com