'What?' I know a lot of you may be thinking that right now, but it is exactly what I mean. Look at who is selling competitive products to you and ask them if they would be interested in using your eBook to add value to their package.
You are giving them a very easy way to add value to their existing products or packages, which is something people are always interested in doing for their customers.
You may be thinking, well what is in it for you? This will allow you to cross-promote your products or services.
This can be easily done. You can gain new customers by talking about your own products and services within the pages of the eBook, right?
You have to make sure that you don't make your eBook one big promotion for your own product or service or nobody will take you seriously and it's doubtful your competition will bundle it with their own package to begin with.
When I am teaching people the mechanics of creating their first eBook one of the strategies I teach is how to integrate cross promotion within it without it sounding like a sales pitch. I want you to think on that road too because you can still inform people of your products without making them seem like your constantly selling them something.
Giving quality information should be your first and primary focus. By doing that it is a sales tactic on its own. When you give people good content they will learn to like and trust you. By doing that, it doesn't hurt to also include information and a few links about your products though!
This is something you need to be thinking about all the time. Ask yourself how you can give your competitors your eBook, which will hit the same target market that you work within. You will be giving their costumers valuable information, but will be generating leads yourself through the information about yourself and products within the eBook.
So next time you create an eBook, try to think of other ways you can use it. This cross-promotion strategy is just the tip of the iceberg.
Ideas will come to you when you explore the possibilities of creativity!
