Often calling on leads can feel like going door to door or calling straight out of a phone book. This can be the worse thing in the world because you start to question your ability and get down a lot easier.

Eventually it can get so bad that you don't want to talk to anyone on the phone and wish they never pick up the phone. If it is getting that bad then you need to take a step back and consider what you are doing.

The first thing you need to do is figure out who you are buying leads from. Talk to people with the company that can deal with you personally that are not just salesman that are looking for a buck. Also look if you can talk to other clients to find out their experience.

It would also be good to get in touch with solid third party sources that would have honest objective opinions. The Better Business Bureau or the attorney general are always good places to go to find information on the company you are checking out.

Always know that if a lead doesn't buy from you once, doesn't mean that you can't sell them a year down the road or even sooner. Always keep track of your lists because it might require you just to build some trust in who you are.

Look at other ways you can sell people through emails or additional products that you can give to them for free or a cheaper price. Often it takes time and getting a person to a boiling point where they can be trustworthy enough to buy from you.

So finally, get to know where your leads are coming from and how they are getting to you because you need to make sure you can build a relationship with them. If they are open to doing that then you can help to qualify them over time with emails or products and build a relationship so they will eventually buy from you when the time is right.