A business in Los Angeles, CA was looking for an inexpensive way to keep things fresh in their store. They wanted to be able to change out the products they featured, the specials they were offering and the information they shared. They just weren't sure how. They had tried using poster board, and they had some plastic signs printed by a local sign company. None had the right feel, and they tended to look "cheap" in the stores environment. So what is a company to do? We had the answer for them. And they were surprised. We suggested using printed banners for their displays.

How would you display printed banners in a store?

When we first made the suggestion of indoor printed banners there was a huge objection. Didn't we know that banners are cheap looking, and how were they supposed to stick them all over the walls when there was shelving and store displays there? We knew we had to answer both objections if we were going to help this Los Angeles, CA company to make the most of their advertising budget.

We answered the first objection quickly and easily. The banners of yesterday are not what we make today. Technology allows us to digitally print color banners that are so detailed and clear you can print photos that look alive! There are also choices in the material that is used that can make a difference in the look of your printed banner. An indoor banner does not need the heavy duty vinyl that is recommended for a banner that will be hung outdoors This gives you a wider variety of choices and textures, to enhance the banner. But what about the objection to hanging the banners?

How can you hang a printed banner indoors, without stealing all the wall space?

Major department stores often use a technique for hanging a printed banner in their stores that have a great impact on both the company's appearance and their sales. They have purchased banner rails to display the color banners. Banner rails are designed to be hung from the grids in a drop ceiling. The printed banner is made with a pole pocket and is placed on the banner rail. Gravity keeps the banner hanging straight and looking professional. The graphics or message can be seen on either side of the banner, giving you twice the bang for your buck.

As we told the company in Los Angeles, CA, it isn't only major department stores that can have this very professional type of display for their color banners! The cost of the hanging banner rail does vary with the style that you choose, but this is a one time purchase that can be used for many years to come. A business could purchase a selection of banners and change them out seasonally, monthly, weekly, whatever works for them. At SignsRus.com you save money with each banner that you purchase, so by designing multiple banners, you can have variety at a savings. And more good news, the banners can be reused as well. The life span will depend on the environment and the material chosen. However, indoors the life span of printed banners is much longer than an outdoor banner.

When our Los Angeles customer had all of the facts, they decided that it was, indeed a good idea to use printed banners in their store. After all, if the "big guys" can do it why can't they? You too no longer have to be afraid to use printed banners in your store. You now know the secret to a highly effective, professional advertising campaign.