Promotional mugs are becoming more popular lately. The mugs are outwardly appealing as well as useful in nature. They come in all shapes, sizes, materials, making it the most versatile tool n marketing strategies. The designs can range from very exotic to very conservative, appealing to all companies' needs and budgets.

The most commonly used ceramic material is earthenware, and thusly used predominately in producing promotional mugs. Once the ceramic is given a design, it is baked in a kiln, then given a layer of glaze to make it nonporous. This allows liquids to be contained in the mug. The finished appearance is where the beauty of the mug lies.

The quality and the fact that it can be molded into any desired shape easily adds to the long list of features that an earthenware promotional mug enjoys. The most traditional artisans used their hands to bring the perfect turns to such mugs before baking them. Though a lot of tools and techniques have come up for their shaping, new age technology has still not been able to beat the perfection of the handmade products.

Hand painting of mugs is preferred because of the natural feel, but printing a decoration is also widely used. Most methods of printing can be applied to mugs, including screen printing, transfers. Having the mugs embossed or etched adds classiness to them. The frosted effect is coming back, as well.

All of the aforementioned effects as well as metallic coatings provide the most attractive promotional mugs. Raising your product's market value will be a certainty.