Google, MSN, and Yahoo have created amazing advertising opportunities with their pay per click advertising models. Their simple systems have encouraged thousands of businesses to dump countless millions of dollars into their online advertising campaigns. The only trouble is that far too many people don't know how to effectively create powerful PPC campaigns that convert into leads or sales.

There are many tricks you can use to create killer pay per click advertising campaigns. These five tricks will help you maximize your return on your PPC investment while minimizing costs and generating a solid conversion rate.

5. Website URL in your ads. Google used to let you put whatever you wanted into your display URL, otherwise known as your website address. Now, you have to use your legitimate URL for your website in your PPC ads. Google won't even allow you to use a redirect from one URL to your website! This means that what you use for your display website name is all the more important. Capitalize the first letter of each keyword in your URL. It stands out better that way. For instance, my website, www.creative-emarketingsolutions.com, looks like www.Creative-eMarketingSolutions.com in my PPC advertisements. Don't neglect this important element in your ad.

4. Keywords in your first line of the ad. You only get four lines for your entire ad, and one of them is your display URL. The first line of your ad needs to grab the browser's attention. It needs to set your ad apart from the dozens of other ads out there. It needs to tell the potential costumer, "Hey, I've got exactly what you're searching for."

3. Features vs. Benefits. The next line of your ad should display an important benefit of your products and services. The third line- the last one before the display URL- should explain a feature of your products or services. What's the difference? A feature is why a customer should purchase your services or products, and a benefit explains how your customer's needs will be met because of what you are selling.

2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.

1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.

It's important to test different elements of your ad to see what makes a difference in your CTR (click through rate). Sometimes just switching one word can increase your CTR. Different headlines convert differently. Try varying your display URL, both with capitals and without. By running a couple ads in competition against one another, you can test all these different elements to see what works best. Then, when you've found an ad that outperforms the other, create a new ad and place that in competition with the original winner.

These simple five tricks will help you do much better in the competitive pay per click advertising world. If you ever need help creating your own PPC campaigns, just ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped hundreds of businesses of all different sizes succeed for years in pay per click advertising, and we'd very much love to help you!