Why create eBooks?

One, you will get more visits to your website if you decide to ever give your eBook away.

But number two, if they come to your website, they are looking for information. If you have an eBook there that covers the information that they're looking for, number one, you're already set up in their mind.

Here's a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.

One of the things that I was doing online was scouring the Internet of things that I should be doing as a best man, because I had no clue. I was going to all kinds of websites trying to piece all this information together, when I know for a fact that had there been an eBook that basically created a step by step process of what I needed to do in order to be a best man, I would have bought it.

How do I know that? Because I have bought eBooks in a similar nature, for various other topics, outlining step by step what I needed to do.

There were two reasons I bought those books. Number one, I was in need of the information they held. Number two, I didn't have to go searching and piece information together, this website had all the information packaged together.

Next, here's another reason why you should be creating an eBook. You can advertise your products or services within the eBook.

Just think of your products acting like a funnel, the marketing funnel. Your eBooks are used as products at the top of the funnel. As you make your way down the funnel the products increase in price.

Your eBooks are going to work as tools that will demonstrate to your costumers the value you can provide and build up trust with them so they are more willing to buy your products that are of higher price.

When people know, like and trust someone they are more likely to buy products from them, especially when they provide valuable information. An eBook is your way to show how much value you can provide.

What you are doing is creating an introductory product, which will help you lead them to purchase your higher-priced products. Within your eBook you can even introduce them to those products and services which will give them that opportunity if they want to take the next step.

You can advertise your other products and services making your eBook become a platform.

To be clear, you don't want your eBook to be one big sales pitch though. You really have to balance mentioning your products and providing valuable information because this is what people will judge on what they can get from you in your other products.

It's like this article you are reading right now. I want all of you to purchase my other products, come to my seminar, to work closer with me. But in order to do that, I know that I've got to gain your trust and I've got to demonstrate the value of the information that I have and can provide to you.

Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can't wait to read my next article or go purchase some of my products.

I want you to take the same philosophy and apply it to your eBooks. You've got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they're going to be turned off and they're less likely to do business with you.

Using an eBook as a platform for your other products and services as well as driving traffic and making leads are all great reasons why you should be creating eBooks.

Ideas will come to you when you explore the possibilities of creativity!