Sometimes you come across those business questions that just have you stumped or slow down your progress. Personally, this has happened to me, especially when I was just starting my online marketing business. Within this article I'm going to answer one of the questions I had about affiliate marketing, hoping to help you with your business success.
Here is the question:
I have referred over 25 people through my link to an affiliate product I am promoting. The problem is, I haven't made any sales. Am I doing something wrong?
Answer:
Conversion rates will vary depending on a few things, such as the way the product is positioned, the copy of the salesletter, what guarantees or bonuses are linked with it.
One thing to keep in mind is that it often takes more than 25 clicks to any product for it to start generating sales. You really have to consider the type of traffic that is being sent to your page, because that is what will ultimately determine the number of sales.
This makes sense if you really think about it. If 40 dog lovers clicked onto a page about grooming cats it is very unlikely that any of them will buy your product. For any affiliates my biggest piece of advice to to focus on the type and quality of traffic you are sending to your sites.
Think about what the target market is for the product and make sure you are promoting to people within that market. Next, think about what would really get that market excited or interested and make sure you position the product so it does that.
* What are their biggest challenges? Frustrations?
* Think about what are their desires?
* Think about what your market wants? (ex. free time, more money, more influence etc.)
These are the types of questions that you want to answer because it will get you in the mind of the person you are promoting to. It helps you better position the products you are promoting and as such, the traffic you send will be much more targeted (this is assuming that you are promoting to people that are somewhat targeted for this type of offer).
Before you can really step back and figure out where you might be able to improve your promotion you have to remember it typically takes at least 100-200 clicks to find any real problems. It is at that point where you have enough data to be able to make a judgment properly.
But first, always start with the market and make sure that the people you are promoting to are targeted to what you are offering. Then focus on the way you have positioned the product.
Find out more answers to your affiliate marketing questions by checking out www.InstantBusinessAnswers.com
