It's not that you always have to decrease the cost to magnetize consumer but understanding the psychology of people can do magic. In spite of setting the auction's initial bid, if you offer the same product with some dollars added to its projected auction bid & with a message reading ?Buy it now? then some fraction of population, who had been searching for the product would take it to be an opportunity to get the product certainly without taking risk in bidding & losing. They actually don't mind paying additional to get what they needed.
The ?One Dollar Less? trick
This is simple, but requires an eagle eye on your competitor. As soon as they start a ?Buy it Now? auction for the item you cover, start your auction for the same item with price tag 1 dollar less than theirs. Any search for the product would bring both the results together & you'll retain higher probability for your ?1 dollar less? price tag.
The ?Free Shipping? trick
Shoppers really don't like paying for shipping. You can easily incorporate the ?free shipping? title after adding the transportation cost into the main price. You would be shocked to know how shoppers prefer to pay the final price (including shipping) for the ?free-shipping? title, instead of having shipping charges additional. Again the psychological factor, they pay the same final cost at the end, but feel good that they did not pay an unnecessary additional charges for Internet shopping as transportation charges.
