The most popular and, I think, the most basic rule is to KISS ? keep it simple and sweet. Be it catalog printing or poster printing or even the ubiquitous print flyers, it is better to keep the design of your collaterals as simple as possible. This principle has one purpose in mind: to keep your target clients from being distracted and confused from what is important, which is your message.
In general, anything that is too many is too much. You would not want your target readers to get frustrated in the middle of your content, would you? Keeping it simple helps you provide collaterals that are focused. They also help you emphasize what you would want to convey so your readers would take action on your message.
Be consistent!
It does not do you any good at all if each of your elements and pages for that matter sing a different tune. All should be able to sing to the same music and lyrics. Page after page, your collaterals should have a consistent look and feel so your target readers will understand easily what you are driving at. Consistency adds to the readability and easy understanding of your message.
Do not allow your readers to second guess your message in your catalog printing. Be sure to place all your elements in their proper places, and provide an order when printing catalogs. The more organized collateral you have, the easier it is for your target clients to decide to order from you.
That is an order!
Printing catalogs are similar to brochure printing because of one thing ? it has so many pages and a list full of products and services in one powerful material. With so many things to occupy the eyes and minds of your readers, it can go along way in landing you your sale if you put everything in order. This just means that each element should be in their proper places.
With so many listed in your catalog printing, it is very easy for your readers to get lost inside your pages. Hence, do not include too many presentations that you already confuse your readers. Give them enough information so they can make an informed decision hopefully in your favor. Your aim is to give them enough so they can decide to buy from you right away.
Consider your pace!
And because you do have a lot of pages and products to contend with, you need to determine the pace of your pages. Your pace is your collaterals? momentum so all your elements can work together at a certain tempo to convey your message.
These simple steps can already help you to start your catalog printing. For more tips and suggestions, there are so many how to's online to help you create the most appropriate print catalogs for you business.
