Every webmaster that is looking to get higher search engine rankings will continually be making changes to their website. It is important to consider all aspects in order to have a quality search engine optimisation campaign. This site will consider the work that should be done on the internal links of your website to help your SEO campaign.
What is Internal Linking?
Basically, internal linking are the links that appear on your website and take you from one page of your website to another. It is really important that you work on these links to ensure they are set up properly for the search engines.
The Key to Internal Linking
There are many elements to internal linking that you need to take into account. However if you do you will find that you quickly benefit your SEO campaign. Below is our top list of internal linking strategies you should follow:
1. Use a Text Link Menu - It is important to remember that search engines can only read text and so for that reason you should make sure your menu is created using text links.
2. Embed links in your Text - When you are adding your text you should think about how it relates to other pages on your website. By doing this it will show you naturally where you can add links to your web pages. This will not only help your visitors to navigate your website but also help the search engines to understand your website.
3. Include Keywords in Links - When you create the links on your website it is important to include your keywords in the anchor text this will show the search engines what each of your pages are about. The keywords you use in your anchor text should be the same as those that you use in the title and other elements of a page. This will help to keep the consistency of your pages.
4. Add a Link to every page - When you put your site together try to link out to another page from each page of your website. This will help you to show the most important pages to the search engines.
5. Use the No Follow Tag - If you have a number of pages that you don't want the search engines to see then use the no follow tag. You may have some content like your pricing that you don't want to appear in the search results but you want your visitors to find it. For that reason you should add a link to that page and use the no follow tag so that the search engines can go to it. This will also help the PageRank of the pages that you want to make more important.
The above does not cover the full topic but it gives you some ideas of things you can implement to ensure you make the most of your internal linking strategy. This article it should also help you to understand the benefit of an effective internal linking plan for your search engine optimisation efforts. It is important to be consistent with any SEO campaign and make sure that you follow this through with every aspect of your website including the internal linking. Put the above in place and you will quickly see the benefits you get.
