Oh I know most Internet marketing software sites offer you an iron-clad 100% money back guarantee if you are not satisfied with their product, but going through the process of claiming a refund is not always as easy as claimed. Better to try and avoid purchasing any products that are useless in the first place. So here are 5 things to remember the next time you purchase any Internet marketing software, which if implemented, will go a long way to avoid disappointment and save you the trouble of claiming a refund for your product.

1/. If you are considering buying any Internet marketing software product, always read the salespage thoroughly and more than once! Don't fall into the trap of just reading what you want to read.. Establish exactly what the vendor is claiming the software will do. You might also be advised to do a Google search for a review of the Internet marketing software and find out what those who have used the product are saying about it.

2/. If the vendor is suggesting that the piece of Internet marketing software you are interested in buying, requires regular use for a period of time before reasonable results can be expected, then make sure the guarantee offered is longer than the trial period.

3/. A good test I often carry out when buying any Internet marketing software, is to have a good look at the sites' performance through the Alexa.com website. For example, if the salespage is selling Traffic Software, then it is reasonable to assume that the vendor would have used his own software on his own websites, and therefore the salespage should show decent traffic results on Alexa, if the traffic software is useful at all. Similarly, if this particular piece of Internet marketing software is designed to bring you lots of incoming backlinks to your website, then check the salespage for backlinks. If the software really works you will see the results by checking this.

4/. Don't be fooled by time-sensitive offers. As with any Internet marketing software offer, the price will be the same tomorrow.. and the day after.. and the day after that! Take your time in making your decisions. Remember that if a vendor drops the price on a product, it is usually because he is struggling to sell it at the original price. No one in their right mind would drop the price if the product was selling well!

5/. Let's talk about guarantees for a moment. Most Internet marketing software products will be offered with a guarantee. The vendor will often use the guarantee as part of the sales pitch, and is designed to put out of your mind that there is any risk involved on your part in buying their Internet marketing software product. But they have in mind that 60 days down the line you will have forgotten about claiming your money back on unsatisfactory items. By this time you have moved on to something new and probably can't be bothered going through the guarantee claim process. When you purchase any Internet marketing software products, make a note in your diary a couple of days before the guarantee expires and if when you get to that date you were dissatisfied with the results, then claim back your money immediately.

Most online marketers who have been trying to make a living online for any length of time have a plethora of Internet marketing software items on their pc that they will never use because they know they just dont produce results. Sometimes these items can represent thousands of dollars being spent unnecessarily. So if you follow these 5 simple rules when purchasing any Internet marketing software tools, you are likely to reduce the size of your 'unwanted software' folder.

Trevor Taylor