I found it very useful to have a clear path in front of me so I would like to share this with everyone.

This article gives you tips for not exclusive optimising a place but also making trusty that it sells well online if it is e-commerce place and achieves its goal if it is a non e-commerce site.

So here is my guide for the beginners

1. Study the website for structure usability first.

This is very essential to do before you actually start optimising the site.

This helps your amend the strategy whether you need additional pages (example If your place is using dynamic pages you will be meliorate off creating whatever plain html pages which are Search engine friendly and easy for the bots to crawl.

Site usability is very essential for your place visitors.

The more user friendly your place is the more likely your visitors will convert.

2. Get key words/ phrases from your clients.

Getting correct key word and key phrases is absolutely essential as this is what determines whether your place will get general reciprocation or targeted traffic. If your key text are too general they will alter volume of reciprocation which belike will not give you conversions (This crapper be sale/ lead, anything that is the client's goal). Again general key text / phrases are harder to achieve rankings for. So make trusty you choose correct key text when starting.

To find different variations of a keyword and to find its see popularity use

Google own keyword suggestion agency or Search for Keyword Research tools on line.

Although this is meant to be for PPC but there is no harm in using it for natural listings.

Remember : Always start optimising for the correct keywords. Don't start with the low competition keywords .Once the see engines (especially Google) ranks your place for these lower keywords it becomes very hornlike to achieve rankings for the more competitive keywords.

I also recommend play an adwords campaign if possible for this site. See what keywords converting the best so that you crapper try to ingest them patch optimising the place which give meliorate rankings for keywords which result into meliorate conversions.

3. Now start optimising the site. Start with the homepage and once you are happy with

the home page follow it finished the other pages.

There are mainly two parts of optimisation:

3.1 On page optimisation:

a. Page titles are the most important. Use your keywords in title tags. Have your most essential keywords prototypal and then the second and so on. Google exclusive takes up to 4/5 text characters in consideration patch Yahoo takes more.

b. Meta keywords, Meta descriptions are also important. Meta descriptions are the digit that appears with your see results. Since Dewey update Google is also using Meta descriptions with your see results. So make trusty that it is attractive and briefly describes your services.

Your page should hold the keywords you are optimising for by having pertinent content.

Your online audience/visitors won't wait to read each and every conception of your page, so you have to make trusty that your noesis is useful and easy for your visitors to read.

c. Use HTML header tags.

H1 attach is very essential for see engines.

So having your keywords in this attach at the beginning of the page crapper also be beneficial.

Then dividing your noesis into nice, easily readable chunks by using further HTML tags as headings describing noesis underneath in short. You crapper ingest H2, H3 upto H6 HTML tags for making the noesis attractive and easy to read.

Remember:

You crapper exclusive optimise digit page for 2/3 keywords so don't overdo it.

Do not ingest your keywords more than necessary as this makes it countenance like spam/Black hat /Bad SEO.

The noesis /text on your page should be unequalled and gift useful aggregation to your visitors.

Make trusty you do not double it from somewhere as this could result in a penalty by Search Engines.

Start putting articles most your products, your industry on your website.

This unequalled noesis will draw visitors to your place and also make it tempting for others to start linking to your site/article.

d. Use ALT tags for your images . These are for the people who are unable to view images .Make trusty that it describes the image and not exclusive your keyword.

e. Internal Linking

It is essential to start linking to your pages internally. This is best finished by putting whatever textual noesis on a page and using the keywords as your Anchor text to unification to a relevant page.

Make trusty that do not overdo it.

Benefits are meliorate indexed and ranked internal pages gift a chance for meliorate conversions as it reduces the amount of clicks a user has to go finished to find a desired page.

3.2 Off page optimisation

Link Building

Along with optimising your pages another very essential factor to countenance at is unification building.

Links work as a vote to your site. The more votes your place gets the meliorate chance it stands for meliorate rankings.

This also improves the page rank of your websites pages.

Although page rank does not play a field conception in rankings but if your place has good page rank (measured on the scale of 1-10) it shows that your place is well linked from others and it is likely that other sites might want to unification with yours.

a. Start building unification s from directories/ relevant websites along side. Good artefact to find out most this is looking at competitor links. Getting links from authority websites in your particular industry is great because they make your place trustworthy for see engines. Yahoo gives good aggregation most a place backlinks

b. Get links from forums/review sites depending upon the industry your place belongs

c. Get links by publishing articles on different websites or ingest online press promulgation services.

Submissions

Search engines like to find the sites themselves finished links from other sites but whatever times it crapper be useful to submit the place manually by going onto the see engines particularly if it s brand new site.

Automated submissions are no longer liked by Search engines (At least the field players don't like them)

4. Keep adding good noesis every so often.

Remember this should be a continual process and finished regularly.

Keep adding unequalled noesis which is optimised for see engines and they will keep coming back to you for more.

5. Install Google analytics.

It is essential that you track how your work is affecting the performance.

This is a great analytics software/tool and is free. You crapper also start tracking your adwords into the analytics gift you all in digit statistical data.

An interesting observation I have prefabricated is if you have a place which does not get crawled frequently by Google bots, after installing Google Analytics it gets more visits from the Googlebots.

Also sign up for Google webmaster tools, this gives you a good idea most your TOP see queries, your indexed pages, some problems with your pages/URLs and links pointing your pages.

Special Notes:

1.Add Robots.txt enter to the root of your domain to allow or disallow robots to go in and index some particular parts of your website.

2.Use 301 redirects for some pages which are getting replaced by new pages .These redirects are Search engine friendly and they tell the see engines that a page is permanently moved to another location ,transfer all the association(indexing ,ranking) to the new page.