While creating the body text, one must keep in mind the art of picking out right keywords. The keyword-rich body text is one of most important things associated with search engine optimization. The use of keywords in the body text is especially beneficial when one wants to rank higher in search engines. The keywords used in the title tag should also be used in the main content of the page. The usage of keyword must be normal that is it should not be either excessive or less and it should not interrupt the natural flow of the language. The keyword usage in body text is based on two concepts, namely keyword prominence and keyword proximity.

The term keyword prominence refers to how keywords are close to the "beginning" of the article or title of the web page. The keywords that are closer to the title are considered more important than keywords located on the footer of the page. In case you don't have a proper description meta tag, Google for instance, usually picks up description text displayed on the search result pages, from the first 2 paragraphs of the text content. If the first paragraph is keyword-rich then web page has a good chance to rank well for these terms.

On other hand, keyword proximity refers to the closeness between your keywords on the web page. In general, the keywords that are closer to each other are considered to improve the relevancy of that particular page. A good practice is to use your targeted keywords very close to their synonyms.

The keyword usage or density in body text should be genuine as it helps to optimize the web page. The more usage of keywords in the web page does not take in account both concepts namely keyword prominence and keyword proximity. As a matter of fact, it does not tell the person where the keywords are located and what the required distance between them.

Lastly, when creating a webpage or copywriting one must not forget to impress search engines or potential customers as it matters a lot in optimization.