When foreseeing for the web, one aspect of the design that requirements long and hard consideration is colour. Choosing colours without thought or knowledge may discourage users from the site. Picking the right colours with thought and background knowledge could lead to a greater design.Knowing about colour psychology and symbolism is main to knowing which colours affect humans in certain ways. Colour perception is strongly linked to emotions and thoughts these as happiness, sadness and passion.Colours can also be used to emphasise contrast and highlight sections of a webpage that you may need the user to see or interact with these as a promotion box or a buy now button.Here is a listing of standard colours and how they make people feel.

Green is associated with the environment, peace and jealousy. It is also a very relaxing colour and is congenial to use for a calming effect.The colour white conjures up feelings of purity, simplicity, emptiness and innocence. If used as the major colour in a web site, it creates a clean and simple feel.Blue is a colour is larger commonly associated with corporate websites as it is a strong colour that is associated with confidence, coldness, depression, water and peace.

The colour red is a very evocative colour and it conjures up images of hell, hold dear, fire and warning. It is perchance the ultimate colour to use to draw attention.White could be used to create contrast by being used as a background colour. The sectors of white in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.Black is a strong colour and is associated with sexiness, intensity and elegance. It is a very preferred colour on photography web-sites, as black creates heightened contrast with colours within photos.

Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in web design, believably because it is named a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it may be used to give a relaxed feeling to a site.

The darker side of purple can be very deep and luscious. It could be associated with royalty, spirituality, arrogance and luxury. The lighter end can stand for romance and delicacy. It is a colour that is not truly used much on websites.Overflowing of zeal, vibrancy and stimulation, orange is a noted colour to use in website design. It can be used to bring a grasp of youthfulness to a design.

Knowing about what colours symbolise and the subconscious power of them can be of wonderful benefit when foreseeing web-sites. By knowing the target audience, web designers can thoughtfully pick colours which connect to the end user thus creating the site appealing and attractive. E-commerce sites could be improved by guiding the user to the buy now button by drawing attention and creating contrast.