Many sites on the Internet, including mine, give out information on the top paying adsense keywords. These are the keywords that have been bid on the most on Google Adwords or Miva etc. It must be said though that the figure advertisers are bidding for these keywords is nowhere near what you will receive as a webmaster.

For example, let's take the keyphrase "Car Insurance". Advertisers are bidding between $42.53 - $53.95 for this keyphrase. Before you work out roughly how much you could earn, you need to do the following:

1. Make sure that your website contains lots of content surrounding your chosen keyword. Do not put in the keyphrase hundreds of times; just make sure that you have evenly 'sprinkled' your phrase in your content. It needs to read well, and it needs to be informative to your visitors.

2. Make sure that your keyphrase is in your main heading

3. Make sure, if you can, that your keyphrase is your subheading. For numbers 2 & 3, you can add other words to your heading and subheading, but just make sure that your phrase is within it.

4. Make sure that if you have any images relating to your keyphrase, that the 'alt text' contains that phrase.

Right, now that you have ensured the above, you have increased the chances of earning top money when Google Adsense ads are placed and clicked on your website.

The general rule for working out how much you could expect to earn is to take the average Google Adwords CPC (i.e. - how much they are bidding for your keyphrase of interest), divide it by 2, and then divide that figure by 10.

The amount you get left with is a conservative figure for what you could expect to earn.

For example; the average CPC for car insurance is approximately $48.24.

$48.24 / 2 = $24.12

$24.12 / 10 = $2.41

As I just mentioned, this is an extremely conservative figure, but it is a lot more realistic that you will earn $2.41 when you start advertising for this keyphrase to begin with. It is very likely, as I will explain below, that this figure will increase if your site receives lots of traffic, has a high page ranking, and is therefore reputable to Google.

You must remember that Google knows if your website has just appeared up overnight, and there is no way that the top bidders' adverts for your chosen keyphrase will be put up on your site. That makes sense though, because if you were an advertiser bidding $50 say for car insurance, you wouldn't want your highly priced ad to appear on an overnight site, you would much prefer that it appeared on a very popular and reputable site.

Therefore, what you need to bear in mind is that as your site increases in popularity and page ranking, you will gradually get higher priced ads appearing on your site, which means that you will increase your earnings potential.

Many of these websites offering the top paying adsense keywords fail to mention these points, and many webmasters often become confused when they are only earning a few dollars per click instead of $50, which they were led to believe.