Understandably there have been some concerns about a social network system like this, but the premise provides an unusually strong sense of community and provides so many tools in one conformable package.

Authors, musicians and, yes, even entrepreneurs are working to tap into the strength of a social network. Myspace is not the only such product, but is mentioned because most web users understand the function of a social network or have, at the very least, heard of the brand.

With the power of a social network you can find a growing network of customers, affiliates and business associates that can work to interact on subjects of mutual interest while providing a prominent link back to your originating site. This allows your contact information to be readily available to all who encounter your avatar, photos, or blog postings.

It is true that in many ways this social network operates in a similar fashion as a blog, but provides a wealth of other interactive media tools that enhance the connection with visitors.

A social network may have all the appearance of a cyber playroom, but as you reach out to younger consumers it is also a language that speaks directly to them. This is their primary means of networking with a global community and your presence can move a prospect from casual interest to a place of identity with you and your brand.

All of the positive aspects one would expect from a blog are only enhanced in a social network setting. The cautionary tale for a social network would be to set parameters on how much time you invest in developing and maintaining it.

You should know that a social network can be somewhat addicting as you meet new contacts and interact with them and allow them to interact with you. Because society is leaning more and more on connections via the web it is important to balance cyber connections and the ability to interface with people who actually have faces.

This might mean having a select number of times each day when you will long into a social network account to either update your blog or respond to those who have posted comments or questions.

Social networks can work to your advantage in site promotion, just be sure to monitor the time you spend with your 'network'.