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Establishing Your Credibility Online
Danny Austin
? Provide your credentials. Detailing your
credentials helps establish you as an authority
on your subject in the eyes of your visitors and
will put you one step closer to making the sale.
Credentials can be in the form of achievements or
paper qualifications. Most trainers, coaches or
service providers will display their credentials
both in the profiles or website.
? Tell a story. Explain the story behind your
business or product, and your visitors will
relate to you as a person, rather than just
seeing a faceless commercial website. Most
companies have a story to tell. Be it inspiring
or like wise, they will try to create a buzz.
Another thing is that stories tend to be
remembered easily.
? Use testimonials. Results-packed testimonials
from happy customers are the most powerful trust-
builder of all. Make sure they're specific and
describe the exact results your customer achieved
by using your product or service. Include the
person's name, company name and URL if possible
to show there's a real live person behind the
rave review.
Other benefits of using testimonials is the
ability to get connected to your target audience,
because your target audience can relate to the
same problem you solve.
? Add a strong guarantee. Since your product or
service can't be inspected over the internet,
many consumers are understandably cautious about
buying online. A strong guarantee shows you stand
behind what you're selling. We've found that the
longer your guarantee period is, the fewer
returns you'll get!
Most companies don't dare or don't want to give
guarantees. If you stand behind your own product
and give your clients the confidence, they wont
want to part with their money.
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