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1. The audience will listen because I'm a subject
matter expert and what I have to say is
interesting.
This is probably one of the most frequent
mistakes made by speakers. We all like to think
that we know our stuff, and many people do. But
that alone will not engage your audience.
Albert Mehrebian the US Educational Psychologist'
s research demonstrated that only 7.
.. This is worrying for subject matter experts.
You could prepare for weeks, select the best
words and key messages, you could have the best
introduction, middle section and ending than any
speaker on the bill, but your impact could be
negligible.
A few year's ago I became a school governor and
as such, I was offered training sessions by my
local Education Authority. The general standard
of the 2 hour presentations was good. One evening,
the guest speaker, a man who had worked in
education all his life with a career that spanned
being a headmaster, Ofsted inspector and a senior
role in the Ministry of Education and Science;
what this fellow didn't know about the history of
secondary education was not worth knowing.
However, he ended every sentence with a
pronounced hmmmmmmmmm. Imagine that 6 times per
minute, for two hours.... I nearly lost the will
to live.
Tip - Listen and react to feedback from your
colleagues. I'm certain that over the course of
this fellow's long and distinguished career, many
people must have mentioned his verbal mannerisms.
If your company culture prohibits you from giving
constructive feedback, seek professional help.
Advice from consultants is more likely to be
accepted because it is seen to be given
objectively.
2. Speaking too fast.
Nervous and inexperienced speakers always remind
me of the 100 metres sprint. They hear the gun,
they're out of the blocks fast and they can't
wait to get it over with. This is not unusual -
it is the normal reaction to any potentially
stressful situation. Let's close our eyes, do it,
and get it over with. It's a bit like going to
the dentist.
However, some speakers do not even devote
themselves to such minimal preparation.
Tip - for each minute of your speech, spend ten
minutes of preparation on it. Watch yourself on
video and ask yourself if you're delivering too
fast.
3 Keep it short and simple and always leave them
wanting more. The best way to maintain the
attention of an audience is to start with a
gripping opening, develop a maximum of three
themes or key messages, and conclude with a
message that pulls the introduction and key
messages together with impact.
An experienced speaker can make this look simple
and seamless, but we're looking at perhaps 0.001 of
what an audience remember is down to the
effective use of tonal variety. A massive 55%
relates to your body language. If you send a
mixed message, don't be surprised if the message
is dropped.
A key factor in any speech or presentation is
simply this:
Tip - It's not what you say. It's the way that
you say it.
Scenario 1: You're trying to find the
channel with the live football. Suddenly, your
wife sitting in the opposite armchair says, ?Do
you love me?' You continue
flicking through the channels, you don't look
back at her and you eventually say the words, ?Of
course, I love you.'
Scenario 2: You're trying to find the
channel with the live football. Suddenly, your
wife sitting in the opposite armchair says, ?Do
you love me?'
You stop flicking through the channels with the
remote and put it down. You walk across the room
and take your wife by the hand, gently and
sincerely you look her in the eyes, caress her
cheek and say, ?Of course, I love you.'
Notice that the same words are used, but which do
you think conveys the stronger message?
Next Paragraph..
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