Approach companies directly to ask if you can advertise for them.

If your site is already getting lots of traffic, try looking for sites that offer complementary products and target the same niche market as you do. For instance, if you own a bridal shop, you could approach a local florist to see if they'd like to advertise their wedding bouquets on your site. An ad on your site would also be seen as an implicit recommendation of their product, and it could send a ton of brides to their site. And the more successful your ads are, the more you can charge for them.

Be sure to contact potential internet advertising partners in a professional manner. Call them on the phone instead of just e-mailing them so your communication is more personal and professional. Be ready to supply them with information about your business and your site traffic. The more information you can give them, the more likely they'll be to consider your offer. And above all, make sure they have a solid reputation. If you partner with a questionable company, their activities could reflect poorly on your business

Sign up for a blog-specific ad program

If you have a blog, consider signing up to feature blog-specific ads on your site. The key is to consider the kinds of ads your target audience will find valuable. Here are some great ways to attract advertisers to your blog:

? Sign up with a context-based ad program like Google's AdSense that will automatcally generate ads for your site that you can put up within minutes of being accepted to their program. Crisp Ads offers a similar program, but only for blogs.

? Place Amazon Associates ads on your site, and feature ads for products you personally use or are happy to endorse. That way, your customers are responding to your recommendations.

?Get advertisers interested in your blog with a link they can use to contact you for rates and requirements. This link can be a simple message saying "Click here to find out how to advertise on this blog!" That way, anyone visiting your site is free to discuss advertising opportunities with you.

?Sign up with an advertiser-publisher connection program like BlogAds or AdBrite, and get listed in their publishers' directory. One important note: With these types of ads, the advertisers look through listings of thousands of blogs to choose the right people to promote their products. Unless you're getting thousands of visitors a day, they might not be all that interested in doing business with you.

Making money from your site isn't a matter of putting up a few ads and grabbing a paycheck--it takes a lot of research and testing on an already established site to make even the best internet advertising strategies truly pay off.