DeliverabilityDeliverability is the primeconcern in an email marketing campaign. Sometimes, legitimate mailsare blocked as spam and are not delivered. There are a few thingsthat you must do to ensure good deliverability. Firstly, select aproven email vendor to roll out your . Check ifthey are on the blacklist of ISPs. In order to ensure maximumdeliverability, it is better to send a welcome message with an optionto opt out of your campaigns.
CAN-SPAM Compliance
You should abide by CAN-SPAMrules. Go for double opt-in subscription, so that your subscribersratify their request to be a part of your email newsletters. Neveradd records to your list without their permission. Spare adding themmanually even if you have permission and also avoid pre-checkedsubscription boxes.
The process of unsubscribing from your emailnewsletter should be easy and convenient. Make it a one-clickunsubscription process with a unique address in your .
HTML and Plain-Text Versions
Send both versions to yoursubscribers-HTML and plain text. HTML versions are good to look atand get better click-through rates. However, some recipients mightprefer plain-text versions. Their email client configuration may notallow them to see HTML emails. Again, HTML emails generate certainsecurity problems.
Fields in Your Emails
The ?From? and ?Subject?fields in your emails are crucial for generating better open rates.Your ?From? field should be consistent. You have to choose onename, be it company name or personal name. If you change your ?From?field, your open rates can go down. Your subject line should be shortand catchy to stand out in the clutter of marketing emails in theinbox.
Personalization &Segmentation
Personalization helps ingenerating better open rates. Your recipients feel special when youinclude their first names in subject lines or address them by theirfirst names. Personalization is also very fruitful when used ineditor's welcome message or in articles.
Segment your records in tovarious categories. You can craft a different email message for a newcustomer and another for an old one. Best way of segmenting is toinclude several additional fields at the sign-up process. But, makesure that you don't make it too long.
Timing
Timing of your email campaignsis very crucial for good results. Tuesdays and Thursdays areconsidered as the best days for sending mails. After a properweekend, Monday remains the best day for some consultation with theboss about weekly plans and tasks. Friday, being the day beforeweekend, is not considered as a good day for sending your mails.
Email marketing is the provenmedium in online campaign from all sized business whether it a small,medium or large sized businesses, email can do wonders for .
