Search engine optimization is necessary for all websites to reach a higher pageranking. One of the most common techniques used in SEO is link building. Withmore sites pointing to yours, Google will soon reward you with a higher pageranking, and ultimately, a higher rank in the search engines results page(SERPs).
According to several studies, most internet users no longer view the secondpage of the SERP so the main goal of SEO is to reach the first page, or the topten results.
Link building can be done in a variety of ways; the most common of which aredirectory and article submissions, social bookmarking, social media marketing,and blog/forum commenting. With most resources on the internet talking aboutthe importance of back links, many sites have launched several link buildingcampaigns and have availed of affordable seo services from a professional seocompany. Unknown to many, however, even professional seo company can makemistakes in link building. Here are 5 of the most common:
1. Creating links on unrelated pages.
Inbound links are only important when they come from related sites. If you aredealing with electronic gadgets, then you better make sure that your backlinksare coming from sites which are related to technology, computers, or gadgets.Even if you have numerous links but they are coming from cooking or realestate, these are virtually useless in helping you gain a higher page ranking.
2. Using text links such as ?Click here?,?View my site?, ?About Us?, ?Contact Me?.
Google bots use anchor texts in determining what your site is all about. Thisis the reason why most sites use their keywords as anchor text. When you useanchor texts like ?click here for more information?, you are not telling searchengines what your site is about, and this will not be counted for page rank.
3. Creating links on high PR sites which havehundreds of links.
Sure, a back link from a high PR site will help give you a greater PR butGoogle's ranking is determined by the formula = page rank of linkingpage/number of links on that page. With a higher number of outgoing links on apage that's pointing to you, Google knows that this is probably a directory ora link farm, and you can even get penalized because of it.
4. Placing links on dynamic pages.
Dynamic pages change and takes a long time to get indexed, hence, theyultimately won't help you with your page rank. You will know a dynamic page ifits URL includes special symbols such as &, ? and others.
5. Creating links on pages that spiders cannotcrawl on.
Pages generated by Flash or JavaScript cannot be read by search engines. Also,texts within frames are ignored by search spiders.
