Their new hybrid technology have enabled them to develop energy efficient cars that produce far less carbon dioxide emissions than many other cars helping them to advertise their green legacy about cars. Due to climate change and the green technology Lexus have at their disposal, many people see them as the greenest and energy efficient car maker in the world, faring much better than rivals Mercedes Benz and BMW.

All new cars that Lexus are revealing to go on sale are going to use the hybrid technology but that does not mean that the cars are not as efficient as their competitors. The latest car that Lexus have put on sale has proved this with the 250 SR. The efficient 2.5l V6 engine boosts out 204bhp and is smooth and refined and this is what allows it to be less polluting to the environment than its competitors. Its new sleek body shape is based on the original IS series but has been slightly redesigned to be more aerodynamic.

It also boasts new front and rear spoilers that allow the IS 250 SR to be more aggressive and hunkered down. The overall look is helped due to the new SR being lowered by a considerable amount to make the car look sportier. In the IS 250 SR two types of gearbox that are available are a six speed manual gearbox and an automatic transmission from Lexus. The automatic transmission also puts an additional 0.3 seconds on the 0-62mph time clocking it at a respectable 8.4 seconds compared to the manuals time of 8.1 seconds.

The other highly anticipated car coming from Lexus in the near future is the new L-FA super car that will challenge even the likes of Ferrari and Porsche as well as Aston Martin. The car will receive a 5.0l V10 that will produce around 500bhp and Lexus officials say that the car will be able to top the 200mph mark.

The price for this highly anticipated car is undecided yet but rumours have uncovered it will be in excess of 100,000 pounds. The chassis is supposed to be developed intensively on the Fuji Speedway in Japan as well as the suspension to allow the car to have near perfect weight distribution and to have the cornering ability that it deserves. The body has F1 inspired curves including air intakes behind the rear windows and this all helps to make the L-FA have a very good drag coefficient and be aerodynamically superior.

These two cars will help to launch Lexus even further up the car maker tree and allow them to compete with the world's best. The car brand has already had very big success in Japan and in the United States where Lexus is very popular and they are hoping to crack the European market very soon and the introduction of these two cars only adds to the diversity of the range of models on offer to a potential customer and with the recent addition of a super car Lexus will be able to compete with a number of rivals from BMW to Ferrari and Lamborghini, meaning that Lexus will be covering all of the market with all of the models they have in their range at the moment.