Here are the top 5 reasons that that you should not be using AdWords:
1.) You don't want high conversion traffic.
Studies have shown that traffic generated by AdWords enjoys a conversion rate of 5 to 10 times better than natural or organic traffic.
2.) You do not like to do things the quick and easy way.
SEO and affiliate marketing require time and effort in order to generate high quality traffic. AdWords on the other hand can be up and running in a matter of minutes. Some PPC systems require that a live person approve everything from your account creation to the actual copy in your ads. This can take as much as a week or more. On top of that they require that you make an up-front deposit to cover your clicks. AdWords is the only PPC that does not require a deposit and will bill you in arrears.
3.) You like manually tracking your campaigns and hate automation.
Google Analytics and AdWords Conversion Tracking are tools that are offered free of charge. These free tools help maximize your return on investment in the shortest time. These tools are better than any third party software on the market and will save you a great deal of money, time, and frustration.
4.) You like to have others determine your cost and spending limits.
AdWords allows the advertiser (you) to determine exactly how much money you will spend. You determine your own maximum bid price for keywords and have the ability to set daily spending limits on each campaign in your AdWords account. If you want to invest no more than $50 per day in your ad campaign, simply set the limit to that amount and the system will stop displaying your ad when the limit has been met.
5.) You hate things that actually WORK!
AdWords is one of the most effective ways to build your click through rate which is one factor considered when determining ad placement. When your click through rate builds more traffic is flowing to your site. More traffic means more profit. This system is excellent for building your list as well. We have already said that AdWords advertising enjoys a higher conversion rate and with that conversion rate comes new customers.
So there you have it. If you are someone who hates high conversion rates, likes to do things the hard way, enjoys wasting time, couldn't care less about how much you are spending, and hates things that work, AdWords is something that you should avoid at all costs. On the other hand, if you want to enjoy success and the benefits that come with it, you should take the time to learn - I mean really learn - about AdWords and how to use the system to your advantage.
