If you are trying to help your website reach the top of the search engines for your keywords, one of the best and most effective ways to help your efforts is to attach a blog to your website and keep it updated on a regular basis. One of the most important things to Google is how often a website is updated. To improve your search engine ranking dramatically, you should be updating your blog at least weekly, with 100% unique content.

Within your content, you need to make sure that you mention your keyword(s) frequently, just like you do on your website. You should also make an effort to link out to at least two different pages on your site or other blog posts to help build internal links. This is the juice that fuels SEO.

At this point, you might be in a bit of a panic if you don't have a blog on your website. Guess what, you shouldn't be! There are quite a few blog programs that are absolutely free for you and I to use. If you use certain blog software, you can even install plug-ins that will assist you with your SEO and help you move your website higher and higher in the search engines.

One of the best blog software that you can find today is called Word Press. Word Press is absolutely free for anyone to use. Word Press is a slick content management systems that allows the use of plug-ins to make your life easy while blogging.

One of the very best SEO plug-ins that can be used with Word Press is the "All in One SEO" plug-in. This plug-in allows you to make each of your blog posts and blog pages optimizable for the search engines, but allowing you to add a unique title, description, and keywords to everything. This very small and simple step will help you set your website and more important, your blog apart from all of your competitors that are not taking these additional steps to tell Google exactly what your site is about.

SEO is rather simple, it is all about providing the search engines with fresh, unique content that is optimized to tell Google exactly what it is and how it relates to your website. If you take the steps necessary to optimize your website properly and add an optimized blog to your marketing mix, you will be able to accomplish your goals in reaching new search engine heights.