The opportunity to have a list of customers that are interested in what you have to offer is priceless. Think about the possibilities of mailing over 5,000 people a product or service that they might be interested in. It's like having your own personal atm machine that you can tap into whenever you need some money.
Let's say for example that you do have 5,000 people enrolled in your newsletter/opt-in and you decide to send out an email promoting a $50 product. Let's say again that out of the 5,000 people, only 1% buy the product or service. That's 50 people buying a $50 product and it will gross you $2,500!
That's a pretty good day at work if you ask me. The only problem that remains though is to get your opt-in list to 5,000 people. Here are five ways to help you increase your opt-in list.
1. Create a lead capture page. It would be wise for you to create a separate page with only a sign-up form on it. Your lead capture page should let your visitor know exactly what they will be gaining or getting by signing up for free. Always over give.
2. Place a sign-up form on the top of all your pages that receive regular traffic. This includes your main index page and any blogs that you are running too. You just want to make sure that all of your visitors are able to see the sign-up form. Make them keenly aware that all they have to do to receive free stuff is sign their name and address.
3. Advertise your lead capture page on traffic exchanges. Lead capture pages work well on traffic exchanges because most people are just blindly clicking on pages. If you are offering something for free it is more likely that they will take it.
4. Use a pop up ad to catch peoples attention. A small pop up asking for the visitors name and email can prove to be a very effective way to increase your op-in list.
5. Last but not least...Create a product that people absolutely need, then give it away for free. There is an infinite amount of products that people desire, and if you think of it like that, it makes it much easier to find something to start with.
Michael Jordan said, "I only succeed because I have failed so many times." Of course we only know Jordan of what he has succeeded with and hardly know of any of his failures.
My point is this...Once you create a product that can benefit someone, you can market that to your peers, and your peers will pitch it to their audience...all you have to ask for in return is their name and email address. Your op-in list will rocket... then, rinse and repeat. Learn from your mistakes and move on.
